Successful typography is based on some basic typographical principles. Understanding these principles will ensure legibility and recognition wherever people encounter the Volvo Cars brand.
A clear hierarchy of type sizes helps people understand the order of importance of the information we're sharing. Use different sizes and weights to establish this order. We use sentence case in titles, headings and labels. That means we capitalise only the first letter of the first word.On certain backgrounds, sizes and weights may need to be adjusted for better visibility. Learn more about typographic scaling.
Letter spacing is the space between each letter in words. The main purpose of letter spacing is to improve readability. We can use the default letter spacing in most cases, and adjust as needed.
Line height is the space between individual lines of text. The main purpose is also to improve readability of the text. The optimal size of the line spacing depends on many design elements. We adjust line spacing based on the number of words in relation to white space, type sizes, and the overall visual expression.
Type alignment defines how lines or paragraphs of text are positioned. Left-aligned text is most common and preferable to optimise readability. When using this alignment, make sure the right edge is well-balanced visually. Avoid single words ("widows") on a single line.Centre-aligned text is mainly used for headings or quotes. The type size and length of the rows are important to ensure that balance is maintained and the text is easy to read.
Line length determines the number of characters per line. For optimum readability, keep within the recommended range shown below.
Ensure the text in your designs has enough contrast with the background to maximize legibility. Use a dark text colour on light backgrounds and a light text colour on dark backgrounds.
Type on imagery
Black or white typography is used on our images, with the choice being determined by contrast with background colours and tonality. For instance, black typography is used on a light background, and vice-versa. When used in close proximity to our logo, the typography and logo should have the same colour.
Here are some examples of common typographic mistakes.