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Typefaces

Typography is a vital component of our brand communication. Consistent typographic elements ensure legibility and brand recognition when people interact with our designs across platforms.

Overview

Our typefaces are Volvo Novum, Volvo Antikva, and Volvo Broad. Our design system includes support for Extended Latin, Cyrillic, and Greek characters. We use British English as the default language in design files.

Laptop visual showing examples of the Volvo Novum typeface applied within UI.

2 examples of Volvo Antikva applied over the top of photographs of a female cyclists. Image 1 title reads: 'The streets belong to you. The cyclists.' The second image reads: 'The city is yours.'

Example of signature typeface Volvo Broad. The title reads: 'Unplug and play.' The headline is set in white and sits above an image of an XC40 BEV, shot side-on within a pink studio set. The vehicle is charging via a pink cable into a wall box on a pink lamp post.

Volvo Novum

Volvo Novum is our default typeface for most texts, including headings, subheadings, introductions, body copy and captions. This typeface is legible, functional and has enough weights for useful variation. The set includes a total of 10 fonts, with five options for italics.

Volvo Novum is our default typeface for most texts, including headings, subheadings and body copy.

Usage

Examples of Volvo Novum typeface usage.

Example shows large numbers set in Volvo Novum, medium weight. The left side shows battery charge as 100 percent and the right side shows 418 kilometres as the estimated battery range.

Displaying numbers for complete legibility.

Example shows a typographic layout explaining how recharging works. This visual is comprised of a title, image of a car charging port, further body copy and a link to learn about charging (set in blue caps).

Volvo Novum is the default typeface for most texts.

Image of a Volvo XC40 parked on the driveway of a home. White headline overlaid centrally reads: 'The future is electric.'

Social media posts.

Buttons and links.

Volvo Antikva

The Volvo Antikva typeface is for use in editorial content, captions and quotes. The typeface is available in 5 weights, including Roman and italic, for a total of 10 fonts.

Volvo Antikva is our editorial typeface.

Usage

This is our "story" typeface. It's used for quotes where we give a voice to people or stories. In some instances, it can be used stylistically. Volvo Antikva should be used sparingly.

Example photograph shows a man dressed in black leaning on a vehicle. Above the image (in the sky) there is title text set in Volvo Antikva.

Editorial on web.

Example of a phone screen show Volvo Cars on social media. The screen is black and the post is a quote (set in Volvo Antikva). The post reads: 'Sometimes you have to believe, even when others don't.' - Håkan Samuelsson

Quote in social media posts.

Volvo Broad

Volvo Broad is a strong signature of our brand. It is our iconic typeface that provides impact and recognition.

Volvo Broad is available in 1 weight only.

Usage

Volvo Broad is used only for short statements or carefully selected messages. Please use as directed in brand assets for specific campaigns. Never use Volvo Broad for body copy, headings or detailed information.