logos

Introduction

The header artwork represents a table top view with different kinds of paper on top of each other, a pencil, an eraser and a cup of coffee. The coffee cup has created a circular coffee stain on top of the paper and the pencils is laid in an angle on top of the stain to create a logo which represents the Volvo Iron Mark emblem.

Volvo Cars uses two types of logos to communicate our brand – the Volvo Iron Mark and the Volvo Spread Word Mark. The logo usage is carefully restricted, for a strong and relevant brand experience and to safeguard the Volvo brand.

Overview

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The correct usage of our logos is explained in detail here. The logos must never be tampered with or combined with other graphical elements or words. They should never be used in running text, or to form part of a new logo.

The Volvo Spread Word Mark logo in black on a white background, with a light grey stroke.The Volvo Spread Word Mark is a spaced out version of the Volvo Word Mark in the core version. It is used in marketing and communication. Restricted usage for events and signage.
The Volvo Iron Mark logo in black on a white background, with a light grey stroke.The Volvo Iron Mark is our combination mark, with a unique design, derived from the symbol of iron and Swedish steel. It is used on our products and in small spaces.
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