Icons are brand attributes. Our icons embody the Volvo Cars brand identity along with our typography, copy, colour, imagery, motion and (of course) our logo marks. Here's the guiding principles to create well-designed icons that elevate and express our brand personality.

Icon principles

4 icons displayed in a row. From left to right, headlights, charging station, road, and spanner. All appear consistent in style and simplicity. Black icons on a light grey background.The Volvo Cars icon suite must remain useful and consistent in both form and function.



Image of a generic clear lightbulb on its own.Icons take cues from real-world objects but use line art and geometric shapes to capture the essence.
Lightbulb icon uses simple line art and 3 horizontal lines to convey the screw attachment of a real lightbulb. This icon also contains an exclamation mark where the filament would otherwise be.Unique details are what transform icons into something more distinctive and on-brand.


Microphone icon shown alone.Push simplification as far as possible, without loss of meaning.
Car speed icon shown alone.When crafting an icon, strive for economy of line.


Information icon shown alone. In this example it is sized neatly inside a circle, representing good practice.Maintain adequate clear space to allow for faster visual scanning and recognition of icons.
Information icon oversized within a circle. This example represents a poor awareness of icon composition.Without adequate clear space, the elements within an icon may begin to merge, compromising the overall meaning.


Battery icon shown alone and appearing as a flat, 2D graphic. This 2D perspective represents good practice during the creation of icons.Consistent perspective is just as important as the details within the icon itself. Design icons in a flat, 2D appearance.
Battery icon shown alone and appearing as a cylindrical, 3D graphic. This 3D perspective represents bad practice during the creation of icons for Volvo Cars.Avoid the temptation to depict icons as 3D objects.


3 icons presented in a single row. Each icon features a diagonal 45 degree angle as part of its design. All angles and stroke thicknesses match perfectly, to demonstrate icon consistency.Align on details: such as corners, angles, and counter strokes. Gaps work best in natural spots.

Style/Icon principles